Thoughts of Growth for Spring
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As shown in last month's State of the Industry Report, distributors remain optimistic about future prospects. If they are held in check for one product line, they can expand into other product areas.
Because the overall printed products industry is so large, distributors can grow by building market share, rather than waiting for the economy to expand. When the inevitable economic expansion finally arrives, distributors that have built market share should see dramatic sales increases.
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