Time for a Healthy Dose of Marketing
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Last month we published examples of distributors and manufacturers working together to land specific accounts. But what about a broader range of marketing? How many distributors have an array of materials at their disposal to illustrate product segments to potential clients? How about a professional-looking sell sheet listing the various products and services a distributorship offers? And how many manufacturers provide marketing materials on their products for distributors to use? Finally, how many of either group regularly send out newsletters with product and service ideas or information on how to accomplish a business goal?
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