Top Design Contest--Form/Label Combinations
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Shuichi Higurashi noted that, in order to win the job, Taiyodo Printing spent hours thinking of ways to persuade the client of the effectiveness of its method of sheet-fed printing. They wanted to make sure that the Educational Division recognized the full value of form printing.
"We overcame the difficulty by taking the form of a problem-solving game with the use of stickers," explained Shuichi Higurashi. "We made an effort to make the exercise fun. Both the client and the children loved it."
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