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In his letter, Makin explained that following his conversation with Melo, Toshiba agreed "to going back to the drawing board and assured me the promotion on its website will be removed and that any re-launch of a campaign directed at office waste will explicitly explain that this in no way references the legitimate commercial printing industry and its importance to the American economy."
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- Companies:
- Printing Industries of America, Inc.
- People:
- Bill Melo
- Michael Makin
E
Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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