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“Trade Only is a meaningful name in Europe, where we started out, as it indicates adherence to the supplier/distributor/end-user supply chain, of which this company has always been very protective," Philip Shehadeh, vice president of sales and marketing at Customer Focus, said. "However, the term isn’t very common in the United States, so it didn’t have that resonance with what we stood for over here. Moreover, as we’ve continued to expand into other verticals outside of the promotional products industry, it seems fitting to explore a name that better reflects our company’s overall ethos.”
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