Transform Ad Campaigns with Static Cling
Static cling signs, banners and decals make great advertisers and have unlimited applications.
Your flag decal won't get you into heaven," went a popular refrain in the '70s. These days most people probably wouldn't even consider putting an adhesive decal on their windows in the first place. But there is an alternative—static cling labels and decals.
Using an electrostatically charged vinyl substrate, static cling labels are removable, repositionable and perfect for short-term advertising. They allow advertisers to quickly change and update their messages and can be printed in almost any size with eye-catching graphics.
Though they may cost a bit more than adhesive-backed labels and are generally limited to indoor use, static cling labels are more versatile and user-friendly. They also promote a better positive brand identity for end-users than traditional adhesive-backed products.
"It drives my wife crazy when she can't get a pricing label off of a product," said Warren Wurzburg, vice president, Artcraft Converters, Memphis, Tenn. "Every time you look at the leftover residue, it leaves a bad taste in your mouth. But static cling labels just pull right off."
It's not just the pricing labels on housewares that people object to. Adhesive-backed labels are also undesirable when it comes to short-term advertising decals, parking permits and bumper stickers. The reason why is that nobody likes spending an afternoon with a bottle of acetone and a razor blade trying to remove a stubborn sticker.
Static cling labels, however, don't mar the surfaces they come in contact with or leave behind sticky residues. As such, they're ideal for short-term promotions. The trend toward automobile leasing offers one opportunity for static clings since fewer car owners are willing to risk voiding a lease contract by defacing their cars with adhesive-backed stickers or decals.
The same is true for clients who may want to cater to consumers who are even willing to place advertisements—like political stickers—on their homes, automobiles and places of business.