Two Sides Launches New Global Initiative to Stop the Use of Misleading ‘Go Green – Go Paperless’ Environmental Claims
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"This is extremely frustrating and unacceptable," said Martyn Eustace, founder of the Two Sides initiative. "The fact that marketers in some of the most high profile corporations in the world are still using unsubstantiated and misleading environmental claims to persuade consumers to switch from paper-based to cheaper electronic communication is outrageous. Many consumers want a paper option but they are being manipulated by a lack of clear and accurate information. Paper is based on a natural, highly renewable and recyclable resource and can be a sustainable way to communicate, especially when compared to electronic media.
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