Two Sides Launches New Global Initiative to Stop the Use of Misleading ‘Go Green – Go Paperless’ Environmental Claims
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Phil Riebel, president of Two Sides North America, commented, "Over the past two years our campaign has successfully changed over 50 percent of the misleading marketing claims we have uncovered but there is much more education to do because the majority of corporate marketers are unaware of the life-cycle and sustainable features of print and paper products-they are marketing based on perception instead of science-based facts."
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