Digital label printing to outpace flexography
Flexography is the leading label printing technology in the United States, and is forecast to log slightly above average growth through 2019, driven by its versatility, low cost, good image quality and widespread use in the large pressure sensitive segment and the faster growing sleeve label segment. However, digital printing will post well above average growth through 2019, continuing to displace traditional label decoration techniques, such as lithography, flexography and screen. Advances will reflect improvements in print quality and speed that will fuel growing adoption of digital printing by label converters and printers. Among the advantages of digital printing are increased design flexibility, shortened lead times and low costs.