Oh, the Humanity of Acquisitions
Valuable company assets, employees must be carefully considered
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Of the more than 17 companies the organization has acquired, Osterloh explained that some of the original names, such as Crabar/GBF, are no longer out in the marketplace, but have been dissolved into Ennis. But, while some names have been dissolved, others, such as Calibrated and General Financial Supply, have seen stronger branding campaigns since the acquisition. “We continue using an acquisition’s brand when it fits our marketing strategy,” said Osterloh. “Although Ennis is nationwide, we still operate regional facilities, and keeping select brand names in certain regions makes sense.”
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- Companies:
- Ennis, Inc.
Maggie Dewitt
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