I had a large company's marketing person come in for a press check on some stationery a few months ago and he was telling me they used to do $500,000 in printing annually, until he came in and talked them into putting all their different items they made (I think it was about 300 or so) on a USB drive instead of having a brochure of each. He was going on and on about how they spend under $100,000 for printing and how many trees he was saving. So, jokingly, I told him he was telling that to the wrong person and [was] in the wrong place to say that. Then, I asked if they have been able to sell as much using that method. He did not know yet. I also showed him all the literature on how not using paper is actually a bad thing because of how much the paper mills replant compared to what they use and how they take care of the forest.