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To extend its competitive advantage, WebbMason took measures in January 2012 to provide a broader assortment of goods and services to clients and users of MarketingBench, WebbMason's distributed marketing management system. MarketingBench is used by medium-to-large enterprises to streamline the management, customization and delivery of print materials, promotional items and other branded marketing and business products. "We place an emphasis on best of breed service providers and suppliers who share our commitment to excellence and innovation, and understand that traditional sales and marketing channels have changed," said Mason.
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