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Verkuilen pointed out that dot matrix printers originally provided this type of on-demand printing, but due to more demanding codes and scanners, laser printing is replacing dot matrix. "Laser images are faster, cleaner and provide a more accurate read," he said.
In addition, a surge in the use of pressure-sensitive labels in the direct mail marketplace has resulted in an increased use of laser-printable return address and fund solicitation labels, as well as laser labels with repositionable adhesive to replace piggybacks.
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- Companies:
- Continental Datalabel
- NAStar
- Repacorp
- People:
- Melinda Fulton
- Tony Heinl
- Places:
- Tipp City, Ohio
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