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"Customers' awareness to speed also makes your daily production more demanding in that lead times have been reduced in the whole industry. What used to take three to five days to produce is expected in one to two days on average. Also, the improved speed of these printers has caused printed graphics to be reduced to very low profit margins. What used to demand, say, $3.50 per sq. ft. years ago is sold for 89 cents per sq. ft. by some now. But this is supply and demand, technology versus inefficiency, so with good reliable staff and equipment you can meet all these demands and at the end of the day feel good about what you have produced."
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Melissa Busch
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