Business Strategies for the Distributor Sales Professional
It's no longer enough to sell customers on product alone. Give the customers what they want: an experience. How does that high-end folder with the fancy die-cutting add value? Why is synthetic film a better match for a menu? How can end-users maximize space on a brochure?
The travel industry is no stranger to hard times. Memories of a recession and "staycations" are still fresh in the minds of every travel, hotel and resort professional, not to mention those looking to sell promotional items to the travel market.
If you are reading this, it means that 2012 did not yet bring the apocalypse and that you are sitting comfortably, albeit begrudgingly, at your desk beginning your 2012 goals. More importantly, it means that you received and are currently devouring the most recent issue of Print Professional.
Sometimes, it's actually mother who knows best. Just ask Stacy Peluso-Slaney, vice president of Danvers, Massachusetts-based Shawmut.
A little change never hurt anyone. With that in mind, this year’s big show promises a change of pace, a change of scenery and a change in demand. The newly revamped PSDA (formerly DMIA) will host its annual Print Solutions Conference and Exposition on Oct. 23-25 at the Baltimore Convention Center, Baltimore. This year’s featured general session keynote speaker will be Charlie Pesko, founder and president of InfoTrends, a leading market research and consulting firm in the digital imaging and document solutions industries. Technological advances and refined marketing strategies are just some of the issues gaining momentum in a slowing economy. To encourage print
