Digital Print

FormStore, Fenton, Missouri, will announce several new ID card products and new investments in digital printing at the DMIA Print Solutions Conference and Expo in Orlando, Oct. 18-21. PeelCard, an integrated ID card product line offered as one of the company's new membership identification card solutions comes in both single- and dual-side laminate constructions on both coated and uncoated papers. PerfCard is FormStore's newest perforated identification card product line. It is also offered in both single- and dual-sided laminates and on both coated and uncoated papers. Both PeelCard and PerfCard are available for shipment for imaging and mailing, or they can be imaged and mailed by

Think beyond short-run solutions to long-term profitability. At the On Demand Conference & Expo, held May 17-19 at the Pennsylvania Convention Center in Philadelphia, the energy was palpable, the excitement was infectious, and the opportunities were mind-boggling. Yes, for distributors who have embraced digital printing, these are the best of times. But, these can seem like the worst of times for those intimidated by technology. "It doesn't have to be like that," stressed Paul Edwards, president of Fenton, Missouri-based FormStore. "Attaching graphic and database files is actually much easier than sitting down and doing form designs, and paper and carbon tests. Time,

FormStore, Fenton, Mo., has received favorable responses from more than 550 distributors for its Digital Print Solutions for Health-Care Program, according to Paul Edwards, president. Edwards said that the program goes beyond many current elementary digital print programs by including variable print capabilities, as well as static digital color. "The variable print option helps distributors offer clients sophisticated, one-to-one direct mail pieces," he explained. "That level of complexity allows the health-care client to target its mailings to specific individuals with a highly effective message." Edwards said that FormStore's market research indicates that a typical health-care institution will have a minimum of one digital

Fresh but forgotten by some, this technology has got big answers for even bigger dilemmas. David Howard's client had a problem. A marketing director for a local bank wanted brochures printed for all 20 of the financial institution's branches, but she needed the brochures to be personalized for each branch. In addition, she only wanted a few thousand brochures printed at a time because she did not want to be tied to one marketing message for an entire year. Fortunately, Howard, who happens to be the marketing manager for Victor Printing, Sharon, Pa., had an ace up his sleeve—the Indigo Ultrasream 2000. Like

ProForma Adds 500th Distributor — The Cleveland-based ProForma distributor network has added its 500th franchise. ProForma One Stop Marketing, Memphis, Tenn., has been opened by Kurt Wulff, a former sales representative for Moore. Wulff said that the decision to establish the distributorship was based on quality-of-life issues. Wulff chose ProForma because, "It will allow me to have more free time and minimize financial risk." ProForma was third among the Top 100 Distributors with sales of $175 million. The company expects to top $200 million in total sales for the 2000 calendar year. Precept CEO Deason Resigns Doug