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Direct selling, where suppliers jump your spot in the supply chain and sell directly to your customers, has always been an issue in the industry. But it’s also been an issue prone to prediction and supposition, with many industry insiders trying to guess how and when it’s going to escalate—and how much it’s going to affect the industry.

1 WorkflowOne Headquarters: Dayton, Ohio Annual Sales $(000): 1,200,000 Principal Officer(s): Greg Mosher, Chairman; Mike Zawalski, President, CEO Locations: 140 2 Proforma Headquarters: Cleveland Annual Sales $(000): 293,933 Principal Officer(s): Greg Muzzillo, Founder, Co-CEO; Vera Muzzillo, Co-CEO Locations: 600 3 American Solutions for Business Headquarters: Glenwood, Minn. Annual Sales $(000): 249,022 Principal Officer(s): Larry Zavadil, President, CEO Locations: 455 4 InnerWorkings Headquarters: Chicago Annual Sales $(000): 160,515 Principal Officer(s): Steven E. Zuccarini, CEO

Rank: 1 Company: WorkflowOne, Dayton, Ohio Sales $(000): 1,000,000 Principal Officer(s): Greg Mosher, Chairman, CEO Locations: 150 Rank: 2 Company: Proforma, Cleveland Sales $(000): 293,000 Principal Officer(s): Greg Muzzillo, Founder, Co-CEO; Vera Muzzillo, Co-CEO Locations: 650 Rank: 3 Company: American Solutions for Business, Glenwood, Minn. Sales $(000): 239,776 Principal Officer(s): Larry Zavadil, President Locations: 410 Rank: 4 Company: GBS, North Canton, Ohio Sales $(000): 90,143 Principal Officer(s): Eugene Calabria, President, CEO Locations: 12 Rank: 5 Company: Merrill Corp., Monroe, Wash. Sales $(000): 83,950 Principal Officer(s): Mark Rossi, President Locations: 6 Rank: 6 Company: The Shamrock Companies, Westlake, Ohio Sales