Consumers for Paper Options, a coalition advocating for access to paper-based services and information, applauded progress in the effort to restore the mailing of Social Security Earnings Statements, which has been a key focus of the coalition's agenda for more than two years.
Label TraxxTM-the print business management software for flexographic and digital narrow web label printers and converters-has named Katy Nightingale as European Market Manager. Nightingale, who was previously responsible for business development in the region, now also assumes responsibility for customer support and managing the efforts of European agents.
The Envelope Manufacturers Association Foundation, Alexandria, Va., created a new website offering direct marketing and design professionals information about the power of envelopes and paper-based communications. Visitors to www.powerofenvelopes.org discover five different sections, covering everything from current postal rates and regulations to the latest gum and adhesive technologies: • Designers Corner—Showcases innovative uses of envelopes as part of advertising and marketing campaigns, and offers links to design associations, websites with postal information and details on envelope construction. • Creative Campaigns—Offers case studies illustrating creative uses of envelopes in communications campaigns. • Eco-Friendly Envelopes—Contains information on every sector of the envelope industry’s
Envelopes have become a “green” marketing choice. In fact, approximately 55 percent of the paper used by the United States envelope industry is recovered and reused. The envelope industry’s goal is to capture as close to 100 percent as possible. In addition to a “Please Recycle” campaign launched in July encouraging consumers to recycle envelopes, The Envelope Manufacturers Association Foundation (EMAF), Alexandria, Va., is helping to educate envelope industry stakeholders about sound environmental management. The Environmental Awareness Toolkit on CD-ROM includes information about best practices, the latest technologies and other resources. It is designed to enhance environmental management throughout the envelope manufacturing process, from
New York City-based Intellareturn is a technology company focused exclusively on NFC (Near Field Communication) technology and RFID automation. The company has researched and developed technologically advanced postal envelope and Intelligent Mail applications with patented solutions combining Internet with mail applications across package delivery services, airline baggage and reverse logistics. Intellareturn—innovator of the world’s leading microchip-based postal automation solution, Smart Stamp—introduced its Append Envelope Technology at the Envelope Manufacturers Association’s (EMA) spring meeting, held April 18 to 21 at The Westin La Paloma Resort & Spa, Tuscon, Ariz. The Append microchip-based “Smart Stamp” system links supplemental text, audio and video files to
In 1872, Aaron Montgomery Ward had a burst of inspiration. In the tradition of the general store, he printed a single sheet featuring 163 items and mailed it to potential customers, allowing recipients to receive what they needed through the mail and with a discount, rather than paying higher prices at local stores with lower inventories. It was the beginning of an onslaught of direct marketing that has continued for more than 100 years. Throughout the 20th century, many other innovators followed in Ward’s wake. Sears-Roebuck took the mail order idea a step further, offering the Sears Modern Home, available from 1908 through 1940
an an article titled “Pass the Envelope Please,” Maynard Benjamin, president and CEO of Alexandria, Virginia-based Envelope Manufacturers Association (EMA), stressed that despite a digital world espousing a paperless society, envelopes are still well in demand. “Though commonplace and ubiquitous in nature, envelopes have considerable impact,” he wrote. “The truth is, that no communications medium can match envelopes in their ability to consistently and uniquely touch our lives and ensure our trust.” Below, envelope manufacturers share some of their unique product solutions and design capabilities. On the Double Headquartered in Toledo, Ohio, Envelope Mart USA (www.envelopemart.com) has a new, five-color perfecting press that allows
Envelopes are preferred stock in a technology-driven world. Our futuristic, paperless society really likes paper. While we have all benefited from technology, people haven't begun getting rid of their mailboxes, so envelopes are a long way from being obsolete," said Steve Brocker, vice president of sales and marketing at Western States Envelope and Label, Butler, Wis. Brocker said that a recent report published by the Envelope Manufacturers Association (EMA), Alexandria, Va., indicates that envelope consumption was down 2.4 percent in units in 2002 due to a declining economy and the aftermath of events following Sept. 11, 2001, and the subsequent Anthrax scare.