David Blaise

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

If "The Boss" tells you to meet him in Atlantic City, you better listen. While Bruce Springsteen may not be strolling the boardwalk this June, there are still plenty of reasons to visit New Jersey.

Author, entrepreneur and business consultant David Blaise points out that while everyone intends to provide customers with great service, there may be a lack of effective follow up procedures. Some consider it “follow up” to simply contact clients on a regular basis and ask for more business, but this approach can grow old quickly. Instead, Blaise recommends creating thoughtful, intelligent follow up procedures designed to benefit, rather than badger or annoy clients, and making them part of standard business procedures. He offers the following four suggestions: 1. Require salespeople to submit a copy of the “thank you” note they sent to each

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