Doug Clary

Distributors discuss how to profit from Web strategies without losing sight of the importance of their personal relationships with clients. There is one common thread shared among distributors when it comes to their Web sites. Regardless of whether a site is managed in-house, is outsourced, is in the process of being developed or is well-established, distributors are adamant that e-commerce does not take away from cultivating lasting relationships with customers. Distributors agree that the Internet continues to be a highly effective business strategy in the forms industry. From making their site more interactive with Web-based forms for tracking inventory, to promoting their site

Although often time-consuming and sometimes difficult, government accounts can be well worth the extra effort. By Janet R. Gross Government and paperwork. The two seem to go hand in hand—and someone has to supply all those forms and documents. Although many government jobs must be bid, making account loyalty uncertain, such customers are still courted by some distributors. Reno, Nevada-based Intraform services Nevada's workmens compensation department. According to President Doug Clary, the state's threshold for competitive bids is $12,000. "That's a pretty good printing order," Clary noted. "There's a lot of printing under that amount." Department heads want to avoid the state's cumbersome purchasing process when they can, Clary