Even casual fans of "The Simpsons" will recognize it as Helen Lovejoy's catchphrase—one of many quotes from the show to work its way into the vernacular and launch a thousand Internet memes—but in the promotional industry, "Won't somebody please think of the children?" is more than just fun and games. It's smart business.
Helen Lovejoy
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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