J. Lo

Distributors can profit by providing the voluminous amount of printed documents utilized in the insurance industry. There is insurance for just about everything these days—health, life, disability, home, auto, long-term care, travel, even J. Lo's... The bottom line is that the insurance industry generates tons of paperwork—both standard and non-standard documents necessary to comply with individual state regulations—creating opportunities for forms professionals to lend expertise in document design to accentuate the positive and eliminate the negative. "Forms don't sell themselves," observed Jenny Schidecker, sales and marketing professional for Vandalia, Ohio-based Megaform Computer Products, Inc. "We help distributors develop creative flow with forms by