Why Not Insure Print Sales?

Distributors can profit by providing the voluminous amount of printed

documents utilized in the insurance industry.

There is insurance for just about everything these days—health, life, disability, home, auto, long-term care, travel, even J. Lo's... The bottom line is that the insurance industry generates tons of paperwork—both standard and non-standard documents necessary to comply with individual state regulations—creating opportunities for forms professionals to lend expertise in document design to accentuate the positive and eliminate the negative.

"Forms don't sell themselves," observed Jenny Schidecker, sales and marketing professional for Vandalia, Ohio-based Megaform Computer Products, Inc. "We help distributors develop creative flow with forms by showing them how to condense three or four different forms into a one-page form. Not only does this streamline workflow," she continued, "but it also reduces inventory and creates a one-pass print job that cuts costs."

In addition, more efficient, user-friendly forms can give insurance companies a competitive market edge, particularly among consumers who have grown up with the Internet and who tend to evaluate service and base their expectations on their experiences in the retail market. When shopping for an insurance provider, they're looking for quicker turnaround, simpler products and simpler processes to follow.

One document that Megaform Computer Products manufactures is the Evidence of Insurability (E of I) form, where those seeking coverage provide information regarding pre-existing conditions, as well as other pertinent information. In this case, a special Miyakoshi press featuring customized Japanese technology adds value.

Schidecker's father and company owner, Jim Browning, commissioned the press from Mr. Miyakoshi in 1992, when Browning sought to capture specialized niche market business. Its unique capabilities allow the press to produce continuous form lengths ranging from 30˝ to 250˝ and unit set widths ranging from 251⁄2˝ to 250˝—perfect for combining related forms into one efficient long form. "We are the only manufacturer in the United States with this capability," noted Schidecker.