Why Not Insure Print Sales?
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Carlson noted that market research has shown that direct mail continues to be an effective way for insurance providers to advertise products and services and increase their market share, whether it's prospecting pieces for individual sales agents or saturation mailings for a major provider.
"Everyone is concerned with cutting costs, but the name of the game is still service," noted Carlson. "Insurance providers are discovering that conducting business online does not offer the consumer the necessary level of service. A simple, yet cleverly designed direct mail piece still gets results."
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