The indelible Swoosh. The Golden Arches. The bitten apple. Companies with less manpower and lower budgets hope to achieve even a fraction of the brand equity of Nike, McDonald's and Apple.
Kevin Burden
E
Elise Hacking Carr
Visit Author's Page
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
More Blogs