Mike Paulus

Proforma's annual meeting was held in July, and I took the opportunity as a visitor to audit a few educational sessions. Proforma does a nice job with its meetings, and all of the sessions were well attended. One of the titles that intrigued me was How to Become a Marketing Agent. The session was led by Mike Paulus, Proforma's chief marketing officer, who has many years of experience in the marketing field. According to Paulus, there is no secret formula for achieving marketing success. In fact, distributors have some advantages over traditional marketing agencies, including access to products. Distributors have the ability to take concepts