Paul Herbert

International Paper Announces Leadership Changes John Faraci, chairman and CEO of Memphis, Tennesee-based International Paper, recently announced the following organizational changes: Wayne Brafford has been named senior vice president of the company's printing and communications papers division, which includes uncoated freesheet papers for offices, commercial printing, envelopes, tablets, custom and stock forms, file folders, tags, tickets, index cards, poster board and specialty items, as well as market pulps used for paper and fluff products. Brafford joined International Paper in 1975 in the wood products and forest resources division. Most recently, he served as senior vice president of the company's industrial packaging

Paul Herbert, senior vice president of Memphis, Tennessee-based International Paper's Printing & Communications Papers division, recently named Jean-Michel Ribieras vice president of the company's newly merged Converting Papers and Pulp business. Ribieras has been with the company for 12 years and has held sales and global business management roles in both Europe and the United States. He received a bachelor's degree in business administration from the Ecole Superieure des Dirigeants d'Entreprise business school in Paris and an MBA from the University of Hartford in Connecticut. Most recently, Ribieras was the vice president and general manager of International Paper's pulp business. In other

International Paper, Memphis, Tenn., recently announced to its North American customers that its entire range of uncoated freesheet papers for imaging, commercial printing, envelopes and forms will be improved to a new standard of whiteness and brightness. "One of our core strategies is to differentiate our products by using proprietary technologies," said Paul Herbert, senior vice president of printing and communications papers. "We have developed new technology for achieving higher levels of whiteness, which makes much more efficient use of traditional chemicals and additives." The technology increases the brightness of standard papers from 84 on the GE scale to 92, and the whiteness