International Paper Improves Appearance of Paper

International Paper, Memphis, Tenn., recently announced to its North American customers that its entire range of uncoated freesheet papers for imaging, commercial printing, envelopes and forms will be improved to a new standard of whiteness and brightness.

"One of our core strategies is to differentiate our products by using proprietary technologies," said Paul Herbert, senior vice president of printing and communications papers. "We have developed new technology for achieving higher levels of whiteness, which makes much more efficient use of traditional chemicals and additives."