Sherie Bartlett

Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.

After 50 years in the industry, Tom Bartlett, original co-founder and current vice president of business development of DataSource Inc., will retire at the end of December. We spoke with Bartlett about his time leading the company, how he’s adapted to rapid change and his plans for the future...

Distributors talk about evaluating and compensating their sales representatives' job performances. These are penny-pinching times and, more than ever, sales professionals must go the extra mile to edge out competitors and convince customers to expend precious financial resources. So, just what is it that keeps printed products distributors going day after day? Here, 12 company executives—identified in the chart below— share their views on compensating, training and hiring. New Blood When it comes to hiring sales representatives, the consensus is that industry experience is a definite plus, although both Sherie Bartlett and Walt Smith observed that it isn't always easy to come by. Mark

Sherie and Tom Bartlett rocket Data Source toward the top By Erik Cagle She's the boss, he's the national sales manager. It's a formula that has been more than just a little successful. It has been that way since 1991 for Sherie and Tom Bartlett. Sherie was a company of one when she started her distributorship, Data Source, in 1989. Two years later, Tom--whom she married in 1988--came aboard from another distributor and brought along two co-workers and a number of large accounts. When the receipts were tallied at the end of 1991, Data Source was in the black to the tune of

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