There’s a vast difference between knowing a change is necessary and knowing the necessary steps to make a desired change. Just ask industry veteran Dave DeWitt—no relation—who set out to bolster his Detroit-based distributorship, ACE, against the slings and arrows of a harsh economy. In and of itself, ACE lacked sufficient resources to remain successful in a fiercely competitive marketplace facing an uncertain future. November 2006 was an especially bad sales month for ACE and the writing, said DeWitt, was clearly on the wall. “I have a right-hand person, but she couldn’t anticipate what [was] going to happen and how we should react,
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