Your peers are finally returning from those completely unnecessary summer vacations that we’ve been discussing for the past few months. As they move on to other nonsensical concepts like “Back to School” mania, be sure to educate them on the ABC’s of fourth-quarter selling season etiquette. Always be closing with promotional products.
Voight-Kampff
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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