Years ago, P. Diddy asked us (and millions of others) to pledge to “Rock the Vote”—and we took it to heart. We vote in every election, whether it’s to elect our local school board representatives or the next president of the United States. This isn’t the case for everyone, though.
Still, presidential election years historically have the highest voter turnout. According to FairVote, a nonpartisan nonprofit organization focused on electoral reform in the U.S., roughly 60 percent of the voting-eligible population has voted in recent presidential election years, while only around 40 percent has voted in midterm elections, with an even greater drop-off of voters in odd year and local elections.
This is similarly reflected in promotional products usage for campaigns—so it’s a good year to get in the game. Whether it’s a postcard from a candidate asking for your vote, a handout enumerating the candidate’s platform or a pin that shows the voter’s support for the candidate, campaigns and promotional products go hand-in-hand. We may not yet know which names will be on the ballot come November, but we do know promotional products are a sure bet for ushering campaigns—and your company sales—to the next level. Here are four ways to come out with a win this election year—and years to follow.
PLAY IT COOL
Candidates may not be able to fit lunch with each prospective voter into their schedules, but they can help keep voters’ lunches fresh and delicious with this 600D Poly Canvas with PVC Backing from Brainchild USA Inc. The cooler lunch bag with a 20.5" handle, features silk-screen, full-color heat transfer, embroidery and rhinestone imprinting options. For more information, visit www.brainchildusa.com.
UNDER COVER
Turns out tables can tell you a lot about a person—just think about wedding seating charts and high-school lunch tables. The same is true in the political sphere. Ensure your candidate’s table at campaign events makes a statement with this digitally printed, high-quality polyester 8' Custom Throw Style Table Cover from Quinn Flags. For more information, visit www.quinnflags.com.
A SWEET DEAL
The way to any voter’s heart is chocolate. Get your candidate’s message across with Chocolate Chocolate’s Create Your Own Custom 2x5" Chocolate Bar and Wrapper. It is available in Belgian milk or dark chocolate, and comes with a colorful, full-custom logo wrapper. For more information, visit www.chocolate2.com.
ON DISPLAY
For politicians, every word counts. It’s not just what they say, but how they say it—and spell it (remember, it’s “p-o-t-a-t-o”). Say it right with this 18x24" Full Color Yard Sign from Pepco Promotional Products. It is imprinted with high-quality, waterproof ink. For more information, visit www.pepcopromotional.com.
Allison Ebner is content editor for Promo Marketing, NonProfit PRO and Print+Promo. Reference any animated movie, "Harry Potter" character or '80s band and you'll become fast friends.