WebbMason, an integrated marketing solutions and services company headquartered in suburban Baltimore, reported $100 million in 2012 revenue—its highest annual revenue in the company’s 23-year history. Revenue growth was driven by the expansion of integrated marketing solution engagements with new and existing customers, better than expected demand in the company’s promotional items business and return on investment in the sales organization, including the addition of sales executives in four offices and a new office in Buffalo, N.Y.
“We have seen revenue growth across WebbMason’s traditional offerings, including promotional items and commercial printing as well as from our interactive and direct marketing business,” said Warner Mason, president and chairman of the board of WebbMason. “We increased business with existing clients and added significant new clients during 2012, validating our value proposition and ability to deliver a wide range of superior marketing services and products.”
To extend its competitive advantage, WebbMason took measures in January 2012 to provide a broader assortment of goods and services to clients and users of MarketingBench, WebbMason’s distributed marketing management system. MarketingBench is used by medium-to-large enterprises to streamline the management, customization and delivery of print materials, promotional items and other branded marketing and business products. “We place an emphasis on best of breed service providers and suppliers who share our commitment to excellence and innovation, and understand that traditional sales and marketing channels have changed,” said Mason.
Building on Solid Foundation
From its beginning 23 years ago, selling business forms and print services, WebbMason has transformed itself into one of the most successful integrated marketing services providers and distributed marketing management software developers in the United States. The company has successfully navigated economic downturns and seismic changes in the printing industry to become an early adopter of Internet technology. Most recently, WebbMason accelerated its early development of marketing delivery solutions—enhancing its traditional print expertise with a combination of web development, search, social media, email and data analytics offerings.