Sales + Marketing

Effective strategies for generating more sales leads. Topics include direct mail, multichannel, social media and mobile marketing.

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SOI Report: Direct Mail

ON DIRECT MAIL The Expert: Grant Miller, chief operating officer, Pitney Bowes Document Messaging…

Calculator-itis

Let’s talk about what I call “calculator-itis.” My definition of “calculator-itis” is…

Rise Up

From the Great Recession to direct selling, the print and promotional space has faced its fair share…

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