Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
I’d like to begin with a few stats to put the need for Brand Champions in perspective for you:
- According to LinkedIn, 84 percent of B2B purchases started with a referral. That means that more than eight out of every 10 purchasing decisions began with someone who was a brand champion.
- Research has also proven that the probability of selling into a current client is 60 percent to 70 percent; and the probability of selling into a new client is 5 percent to 20 percent. That means you’re at least 200 percent more likely to get a sale from a current client than you are from a new one.
- And, it is six to seven times more expensive to sell a new client than to sell more stuff into an existing client. If your efforts are focused on bringing in new clients just to stay ahead of the ones you lose, you are seriously impacting your margin in a negative way.
0 Comments
View Comments
Related Content
Comments