Marketing to Become More Personalized, Authentic in 2015, Says Branding Firm

According to branding firm Landor Associates, the top marketing trends for 2015 include more hyper-personalized marketing to the individual (rather than the masses); customized packaging thanks to 3-D printing; shorter and easier to remember names, and authenticity.

"You have to be more agile, faster, more flexible and willing to try new things. Doing the same thing you did yesterday is less and less likely to work," Allen Adamson, North America chairman for Landor, told Marketing Daily. "People are busier today [with] more multitasking and more scattered than ever before. You need to be simple, sharp and direct."