2018 Women in Print and Promo: Barbara Sears, Proforma Angelini + Diamond Solutions

Barbara Sears
Co-Owner
Proforma Angelini + Diamond Solutions, Cypress, Texas
Years of Experience: 30+

How she got her start: I knew someone in the business who gave me a chance. I worked as a salesperson for more than 15 years and then bought my first franchise in 2003. It has been, and continues to be, an amazing journey.

Her proudest career achievements: Reaching the Million Dollar Club was a longtime personal goal of mine. Now, I’m very proud to be in the Multi-Million Dollar Club. These milestones represent all the effort and hard work that we do on a daily basis.

On working in a traditionally male-dominated industry: When I first started in this business, most of my customers were male. I believe people do business with those they know, like and trust, and I worked hard to earn their trust. I genuinely care about my clients, and I want to provide the best solutions for their challenges, their projects, events—whatever their needs are. My job is and has always been to make them look good, and they respect me for that. Best of all, I have made some amazing friends along the way.

Her job advice to women: Find a great mentor—someone who is already successful and who would be willing to help you. One of my greatest joys was always working with new salespeople. My advice would be to take advantage of industry education classes, seminars, etc. Always remember to have a great positive attitude, work hard, stay the course, be patient, persevere and be grateful.

Her industry mentors: Over the years, I have developed strong relationships with many people in our industry, as well as outside our industry, that have been more than willing to give me their advice. I would have to say my husband, Steve Sears, has been my chief counsel. Brenda Angelini, co-owner of Proforma Angelini + Diamond Solutions, has been a great friend, colleague and mentor.

Her biggest lesson learned: I have a strong work ethic. I know that if I work hard and do the right thing—always, even when it is hard—I will continue to be successful in this business and even more importantly, in life. I know I have been very blessed.

How she maintains a work/life balance: That is really a challenge for me sometimes. I have to be diligent about making good decisions and managing my time, so I can take care of myself and my family. I have an excellent team who supports me 100 percent, so that makes a huge difference. My husband Steve has always said, “When you work, work. When you play, play.” I think that is really good advice. And no matter what, Friday night is date night.

Read the complete Women in Print and Promo feature here.