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PP: What do you think will be the printing industry's biggest challenge in the next few years?
ML: Shrinking industry volumes combined with too many volume-based business models and a commodity-based mindset on the part of both print providers and buyers. Delivering a printed message to a targeted audience continues to be the most effective economical and preferred way to communicate. We need to do a better job at getting the marketplace to recognize the value of print and mail.
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- People:
- Mark Lemberger
- Places:
- Butler, Wisconsin
- Milwaukee
E
Melissa Busch
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