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PP: What do you think will be the printing industry's biggest challenge in the next few years?
BR: Convincing young decision makers that Internet marketing isn't the only way to advertise and that mixed media (including print) is the best approach. While new technology is exciting and effective, in time, experience usually leads most advertising professionals to realize they need to reach audiences in other ways as well.
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- People:
- Bob Ruzicka
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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