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Sean Norris
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Integrated Envelopes
From Calibrated, a Div. of Ennis, Columbus, Kan.
The specs
- Integrated piece can be used as a reveal window or traditional label
- Available in custom size and paper stock
The lowdown
"We have seen this envelope used in many ways, even as an address label for money envelopes," said Richard Miller, general manager for Calibrated, a Div. of Ennis. "The goal with a direct mail piece is to get it opened so your offer can be seen, and the integrated envelope is that successful key to getting the positive response you want. Every piece can be completely customized in size, paper and ink. We are also in the process of creating stock options for an overall cost-efficient, yet distinguishable, mail piece."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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