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3. Who is going to design the mail piece?
Many people without any professional training think they are good graphic designers—most are not. If you don’t have a creative department, I’d highly recommend using a professional graphic design or marketing organization. You usually get what you pay for. It takes designers time to learn how to leverage the opportunity presented by variable data printing. Look for designers who have experience in using this business development tool. Even when using an outside professional, be wary of a designer who is more interested in winning an artistic award than helping you make money.
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- Companies:
- Heidelberg
- Xerox Corp.
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