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5. How will success be determined?
Never confuse activity with results. Increasing mail response rates are good, but increasing sales for your organization is even better. A great tool is a return on investment (ROI) calculator tool that can be easily created in Microsoft Excel. Use these tools to secure the type of budget you need so that you can effectively impact your bottom line and lead a results-oriented campaign, versus one mired in unproductive activity.
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- Companies:
- Heidelberg
- Xerox Corp.
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