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Budget is going to impact postage considerations, especially as postal rates rise. Do you mail automated first class or presorted standard? What if you reduce the size to reduce the weight of the mailer? Will a mailing that is combined with a personalized URL landing page provide enough added creative “real estate” when you can only afford to mail a 4x6˝ postcard instead of a large mail piece? Knowing the budget at the initial planning meeting helps tremendously in charting a marketing strategy.
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- Companies:
- Heidelberg
- Xerox Corp.
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