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4. You sound like every other salesperson. The average executive receives dozens of sales calls a day, so if you want a busy executive to call you back, your message must stand out from every other call he or she receives. I once sat in a vice president's office as he listened to his voice mail messages on speakerphone and was fascinated how similar every sales call sounded. I was equally intrigued by how quickly this person deleted the messages, too. His finger hovered over the delete button, and in most cases, he erased the message in the first few seconds.
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