Green Piece: A Green State of Mind
Report shows environmental sustainability in the commercial printing industry
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“The first is that a bit more printing companies have gone to the trouble of obtaining independent certification, and as a result they are loudly touting those initiatives,” he explained. “Ergo, the emphasis on identifying themselves as ‘green’ businesses. On a more cynical note, though, talk is cheap, and identifying and marketing oneself as a green business is easier and less expensive than going out of one’s way to invest in green practices. How much [of] this self-identification is greenwashing remains to be seen, but is likely a factor.”
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Melissa Busch
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