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• To help eliminate counterfeiting and improve brand protection
• To speed up checking and reading processes
• To offer a means of authenticating products and packs
This list does not include some of the more traditional, clever label solutions, or the developments that have been taking place in RFID smart labels over the past three or four years. I’m talking about many of the newer intelligent and smart solutions that have been introduced in the past one or two years, and products that are only just being launched in the market.
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- Mike Fairley
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