Add Value By Affixing Solutions
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Know the Client's Intent
Fully understanding how the customer intends to use the product is essential to designing the correct solution. Kvam explained that usage dictates how the card or label must be positioned on the carrier, and which proper stock and coating to employ.
If the product will eventually be imaged, it is imperative for distributors to determine which of the various imaging technologies will be used so the manufacturer can apply the proper chemical coating—whether a laser receptive coating, an impact printer receptive coating, etc—to facilitate that process.
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- Companies:
- Bertek Systems
- People:
- Peter Kvam
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