Admore's Halloween Promotion Wins at the Gold Ink Awards
Admore's “Secrets of the Mummy” campaign not unraveling, but still winning big.
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The 11,000 customers who received the interactive custom die-cut folder were able to unwrap their Mummy and reveal secrets that included special offers. A piece of real gauze was attached to each folder to enhance the overall effect.
Lisa Goebel, marketing manager at Admore, said, “This piece should be seen to truly be appreciated. Just when our customers think they’ve seen all you can do with custom presentations folders, we surprise them.”
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