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Adapting to stay relevant in the industry, the 34-year-old company is focusing on enhancing its end-user e-commerce experience and fine-tuning the purchasing process. ASB's e-commerce tools serve to streamline procedures for supply chain and fulfillment as well.
ASB has also expanded its national footprint by growing its sales force. "Because we welcome all business models to the American family, sales teams from across the country are identifying American as a good fit and are reaching out to us," said Zavadil.
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