American Solutions for Business Celebrates 20 Years of E-commerce Technology

American Solutions for Business (ASB), Glenwood, Minn., is celebrating 20 years of its proprietary e-commerce platform, ACES (American’s Customer-Centric E-commerce Solution).

Introduced in January 2000, ASB Founder and CEO, Larry Zavadil, and Dion Harste, vice president of information technology, set out to take advantage of the e-commerce wave that they could see coming and developed the platform in a time predating Facebook and Gmail.

Initially, ACES started as primarily an office supplies online store for the first year before introducing apparel—a plan that was sketched out on a bar napkin between Harste and Rob Dubow, owner of a St. Cloud, Minnesota-based apparel decorator. The program was named “Just in Time” (JIT), and is still one of ASB’s most robust e-commerce features, allowing customers to order branded merchandise in quantities of one (no minimums, no inventory).

Today, the platform hosts over 12,000 customer e-commerce sites. Due to ever-evolving customer needs and advances in technology, 95 percent of code is updated every two years, ensuring a dependable, state-of-the-art user experience. ACES has countless features that have been added over the years, including multiple eStore options, allocation dollars, approval rights, split shipping, retail-style graphics, points program, variable templates and more.

“Our ACES growth has consistently outpaced or even doubled ASB’s growth in the last seven years,” explained Mike Pfeiffer, vice president of technology. “The next adaptation of our platform will continue to power our steep growth curve for years to come. The evolution of our technology is all to help hundreds of our sales associates automate their business, increasing sales while streamlining operations.”

For more information, visit www.americanbus.com.

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